Associate Director, Brand Integration - Endurance Sports
Triathlon, Pro Cycling, Running and Swimming
Consumer Engagement Marketing, Brand Integration - see Toyota
Establish Toyota as an integral part of the active endurance community while adding value, building trust and earning credibility.
Collaboration with key strategic partners and events to build an authentic presence and trust for the Toyota brand in the eye of the target consumer.
Toyota's investment in the endurance sports space has remained strong through collaborative efforts such as the Race to the Toyota Cup.
Develop consumer engagement programs and media partnership opportunities for the launch of the All New 2009 Toyota Highlander.