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ExperienceAssociate Director, Brand Integration - Endurance Sports Triathlon, Pro Cycling, Running and Swimming IndustryConsumer Engagement Marketing, Brand Integration - see Toyota ChallengeEstablish Toyota as an integral part of the active endurance community while adding value, building trust and earning credibility. SolutionCollaboration with key strategic partners and events to build an authentic presence and trust for the Toyota brand in the eye of the target consumer. SuccessToyota's investment in the endurance sports space has remained strong through collaborative efforts such as the Race to the Toyota Cup. OtherDevelop consumer engagement programs and media partnership opportunities for the launch of the All New 2009 Toyota Highlander.
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Written by: Heather Hill
Posted: Wed, Mar 28, 2012
It was over twenty years ago… in December 1991 when I graduated from the School of Journalism & Mass Communication at the University of Colorado in Boulder, with a major in Advertising and a minor in Psychology.
My vision began with a custom-made... keep reading
It was over twenty years ago… in December 1991 when I graduated from the School of Journalism & Mass Communication at the University of Colorado in Boulder, with a major in Advertising and a minor in Psychology.
My vision began with a custom-made... keep reading H2 Ink Blog | Twitter | RSS