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Experience

Copywriting - 2010 Dealer Manual

Industry

Sports Brands

Challenge

Provide copywriting services for Orbea's 2010 Dealer Manual with the objective to elevate Orbea's position in the marketplace, clearly communicate the company's longstanding history in the sport of cycling, introduce new products across the road, multisport and mountain bike categories and illustrate the innovation technologies seen throughout Orbea's product lineup.

Solution

Work in close collaboration with the client to understand the positioning and technologies; and utilize H2 BrandWorks' insight into the cycling/triathlon dealer'customer mindset to communicate a relevant message in an appropriate tone throughout the project.

Success

Completed project on-time and within budget to meet production deadline for annual tradeshow.

"It is crucial in our business to work with someone that understands not only the technical and business side of what we do, but also the consumer passions and interests that play into the world of cycling and multisport and outdoor industries, and knows how to speak to our type of consumer.  After a very successful first project, we look forward to working closely with Heather in the coming months."

-- Tony Karklins, Managing Director, Orbea USA